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It seems people want 2 know a magic
formula 2 fame and fortune in the music industry. I could be flippant
and just say hard work, talent, and dumb luck. While those three
notions often do result in success, they do not tell the whole
story. Promotion is the key 2 success in today’s music industry.
And the primary components 2 successful promotion are reputation,
relationships, and knowledge. Developing and leveraging these
three components will help u achieve the goals you’ve set
for yourself. How do u build a reputation, cultivate meaningful
relationships, and use knowledge 2 your best advantage ? These
3 formulas can help.
Image + Credentials = Reputation
U must establish an image for your music
industry career. An image wraps up everything u are about into
a tight, neat package that’s easy 2 promote and sell. You
earn credentials in several ways. For example, a band must have
a live act. This goes beyond just playing; u need 2 be entertaining.
No band is legitimate without a cd. It’s a testament 2 your
skills and professionalism. Comments and reviews from the media
and testimonials from satisfied clients are other critical credentials
u must secure. The last credentials are awards such as winning
a battle of the bands or, ultimately, a Grammy. While I’ve
used a band for this example, the formula applies 2 whatever music
industry career u pursue. With a carefully crafted image and supporting
credentials, your career earns a deserved reputation. That reputation
instills confidence and trust
in people who would buy your music products and services. Because
of your reputation, these buyers are less skeptical, therefore
more likely 2 open their wallets.
You help others = Other people help you
Your success doesn’t happen in a
vacuum. U need 2 organize, nurture, and maintain a network comprising
people who can help you with your music business career. The crucial
point of this relationship building is both give and take. U need
2 give of yourself and provide value that other people can use,
first and foremost. In short, help yourself by helping others.
When u take this approach, most people will respond in kind, out
of a sense of obligation. In a healthy relationship, everybody
benefits and gets what they need.
Knowledge + Action = Success
The more u know, the better your chances
of making your music career better. Learn all u can about how
this business works. Read, take classes, and get real world, hands
-on experience. Use all that information 2 take the appropriate
actions that move u closer 2 your goals. The music industry changes
so rapidly that only the smart, results - oriented will survive
and thrive.
Fortunately, once u achieve some success,
you’ll find that increasing your success becomes easier
because success breeds more success.
www.jeffreypfisher.com
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