| Making a music video 2 promote your
musical act can be very expensive. However, there are alternatives
that u can pursue with a little creativity and compromise. A local
cover band was targeting the lucrative college and university
market. Those that hired bands wanted 2 see and hear the act before
booking them. So, the band needed a performance video 2 go along
with their promotion kit.
The band didn’t have any cash or
resources 2 produce their own video, so they came 2 me. I suggested
that there was a way 2 make their video, if they were willing
2 take a somewhat unusual approach. They agreed, and together
we went 2 a local public access cable television station. We pitched
the idea of producing a 30 minute program comprising the band
and their performances. The station producers accepted the plan
and we soon had an all volunteer crew ready 2 produce the program.
Many towns have public access or community
television that is available 2 residents 2 produce and air their
own shows. Most of these shows are amateurish, but occasionally
a good one gets made. The bonus 2 using public access facilities
2 produce your own show is, u can make it for free or very low
cost. The downside is the production values may be limited, and
the expertise is usually minimal. With a little hard work, u can
still produce a video that makes for both a fine access show and
an even better demo of your musical act. Also note that u can’t
use public access 2 advertise or blatantly promote yourself. U
can just make a show and air it. Of course, u can use copies of
the show 2 promote yourself in other ways. And that fact is what
makes this idea work with the ruthless self - promotion philosophy.
It (the video shoot) cost only about $100
for tape and pizza. The 30 minute program not only played on the
local cable station, but was also picked up by the regional station,
which meant the band appeared all over the chicago area, and helped
them be more successful.
Jeffrey P. Fisher is the author of four
best - selling books : “Moneymaking Music,” Ruthless
Self - Promotion In The Music Industry,” Profiting From
Your Music And Sound Project Studio,”
and “How To Make Money Scoring Scoring Soundtracks and Jingles.”
www.jeffreypfisher.com
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