The change has come about because of the misconception that some artists and labels have about us. Some are under the impression that The Mississippi Rap Report meant we were only a statewide publication. And that we only featured Southern artists and labels. In fact, we are not, and never have been confined 2 distributing in one state. Nor do we only deal with Southern artists. We distribute to various cities in 9 different states [ As u can see to your right>>>>>>>> ]. We have featured, and will continue 2 feature, mainstream and independent artists & labels worldwide. Our main objective is gettin’ down with the underground artists and labels. Cause they’re the ones on the come up. The ones most overlooked by this industry.

We’ve even noticed some disrespect shown 2 us by several artists and labels. But for the most part, we’ve been shown nothing but love [by major and independent artists & labels that we’ve come in contact with].

I was told that an up and coming artist from Memphis was shown a copy of The Mississippi Rap Report while he was in Atlanta, and he threw it down and kept walkin’. That’s the difference in an artist and a businessman. It’s obvious that this artist doesn’t know the business. Cause in this business u don’t turn down publicity. Whether it’s local, regional, or national. This kat’s startin’ 2 make a little noise, and now his head’s swole. In this business there’s no such thing as bad or small time publicity. This publication could make the difference in another 5,000 to 10,000 units being moved. 2 an artist already moving 100,000 or more units, that may not mean much. But 2 the artist moving 0 to 20,000 units, it may be what’s needed if you’re after a major deal, or just tryin 2 feed the family.

Normally, I wouldn’t give a damn what people think. But, this is a business, and in business the objective is 2 serve. That’s the only way u move forward. So 2 squash the ignorance, we decided 2 hit cha with a new name. Why The New Power ? Cause that’s what we feel we are, The New Power in this business. Cause real power in life comes from independence. The free spirit. The rebel. Most magazines don’t care about the small kats. They don’t care 2 cater 2 that crowd, cause they feel there’s not enough money in it for ‘em. Everybody can’t spend $10,000 on an ad. They want the big ballers, and overlook the little baller. The independent / underground artist is the true trend setter. He or she has no corporate executive saying.... we want u 2 do an album that sounds like so and so’s, no restrictions, nor major deadlines 2 meet. So, no matter how small the other magazines think u are.......Holla at us !!