Red Billa
By Anthony Colom
anthony@newpowermagazine.com
   
 

Red Billa, what up dog ?

I don’t know it.

What city are u representin’ ?

I’m from the midwest, Chi Town (Chicago, Illinois).

On what label do u record?

My own, 30 Weight Gravey Records. I’m the CEO. I got two albums out. The first album was Leanin. The second album, the one I’m promoting now, is called Verses Of Tears. I’m a true emcee that’s for the craft. I’m just keepin’ it real, keepin’ it hood, just keepin’ it to the streets.

What kind of following do u have in the Chicago area ?

Well, I’ve got a major buzz at different record stores. Like Cisco’s Music Room,
Al’s Records.... U know, a lot of the mom and pop stores. At a lot of the independent radio stations, like HBK.

Have u won any special awards ?

I won the rap artist of the year award twoyears in a row..... 2004 and 2005 with ASCAP Publishing.

How are your spins looking ? U know, at radio and in the clubs ?

Awh, no question, djs show me love.

Your current album, Verses Of Tears, tell us something about it.

Yeah, like I said, this is my second album. I made it more commercial. More radio friendly. A lot of the raw underground joints that I made in the past weren’t radio friendly. I’m tryin’ to reach the masses. So I had to do that to get some airplay. Just tryin’ to
broaden my horizon. I’m tryin’ to do some stuff that they can feel in the club a little more. U know, something u can just ride and listen to.

How long u been doing this ?

I been down bruh.... 10 years.

Who are some of the people who’ve influenced your sound ?

Common Sense, Crucial Conflict, and Psycho Drama.

Some underground artist find it difficult to market and promote themselves and their projects. What are u doing in the way of marketing and promotion to move your product and establish your name ?

I got posters all over the Chi (Chicago), and just keepin’ it street and promotin’ outta the trunk, man. I’m lettin’ the djs hear my stuff, and buying magazine ads all over the road. Promoting with u, The New Power Magazine. No Question ! Especially in “The Dirty.” I want em to feel me in “The Dirty.”

What are some of your goals that u hope to achieve in the near future ?

My goal is to get an independent distributon deal, and to make my record label, 30 Weight Gravey Records, a household name. As far as being mainstream, and not
just underground.

How far outside of Chicago are u going with your album ?

I’m going to Sacremento, California with it, and down into southern California. Of Course “The Dirty,” Cleveland, and New York. I go to a lot of seminars and meet A&Rs. I’ll send them some of my product. It’s a grind, but u gotta love to hustle. There ain’t been a lot of mainstream artist from Chicago to open it up. U know what I’m sayin’. Common did. Kanye West did. I’m just tryin’ to add on to that. Cisco’s Music Room here in Chicago has me listed at number 9 on the top 10 playlist for albums here in Chicago. So that’s big.
I’ve been featured in Xplosive Magazine in California. I’m gettin’ some airplay in Sacremento at KNOZ.

Who’s that artist that would be your dream collaboration ?

It would have to be Scarface. He’s the realest in the game. I like how he first came out... Humble. He stuck with it and he made the masses feel him. Scarface is one of the hottest, dopest emcees that’s ever been in the game.

In order to get someone to buy into your music, how would u describe it to them if it wasn’t possible for them to hear it ?

I would tell them that I’m a raw talent emcee and I breath a disease that’s verbal. Anybody can cuss, talk about sellin’ drugs, hittin’ someone in the head, or shooting em. To me, that’s not rap. I’m tryin to put something on cats minds.

Thanx for gettin down with us. We hope u and everyone else in Chicago will keep ridin’ with us.

Anthony, like I told u bruh, we need u. The streets need The New Power. I got u in the Chi, bruh. I love what u guys are doin’ down there. Much love to ya for all that you’re doin’. Yall holdin’ it down for all these underground artists.

Contact : (773) 783-5691

 

 

 

 

   
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